Pues eso, que con la sofisticación de los buscadores, las metatags han perdido su importancia a la hora de decidir la posición de una página en la lista de resultados. O al menos, eso es lo que dice Andrew Goodman:
If somebody would just declare the end of the metatag era, full stop, it would make it easier on everyone. But think for a second. Someone pretty important actually did. Google. Google, for one, has decided emphatically that metatags are too easily manipulated to be of any value in determining a page’s importance or relevance. Google is the #1 search engine property in the world, and trails only AOL, MSN, and Yahoo in unique visitors per month in the US. Maybe someone’s trying to tell you something.
The future darlings of the world of search technology will take this philosophy even farther. Good rankings in search engines now have widely-acknowledged economic value, so it makes no sense to use page labeling conventions that offer marketers carte blanche to deceive search engines for their private benefit. Easily-duped conventions make search engine results irrelevant, thus defeating the consumer’s very purpose in using them.
Estoy bastante de acuerdo. Mi posición en Google (que es el único buscador que sigo habitualmente) no se ve afectada en absoluto, para bien o para mal, por ninguna metatag.
(vía Scott Rosenberg’s Links & Comment)
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