El papel del artista

El arte cumple, y ha cumplido, muchas funciones. Según Douglas Rushkoff, una de esas funciones es reflexionar sobre las nuevas creaciones tecnológicas, sobre sus implicaciones.

I think the artist, even more than government, has become the one who is doing long-term thinking about what’s happening, what are the implications, what are we doing to ourselves? And they’re some of the only ones, really. An artist’s job is to sit outside what’s happening and reflect back to us where the human is in this. I think it’s a very valuable exercise. It’s just the opposite exercise of what most people probably think it is. It’s not for technologists to realize the visions of artists. It feels much more like it’s for artists to contextualize the visions of technologists.

En Technology, Art, And Why The Future Of Branding Is Nonfiction.